S&D Coffee & Tea wanted to drive “Golden Prospects” (high-value decision makers at regional and national restaurant chains) to their booth at the National Restaurant Association Show.
Our experience showed that a disruptive and targeted pre-show campaign was successful in driving specific traffic to the booth. Using that knowledge, we created a strategy called “We’ll Help You Grow” that demonstrated to prospects that S&D could be their trusted beverage partner and help them find the best way to grow their beverage business. The approach included several tactics:
The campaign was a huge success:
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