S&D Coffee & Tea wanted to leverage the knowledge and experience of their in-house industry experts to build and extend its online reputation through unique, relevant content.
VantagePoint developed the “We are S&D” outreach, a subject matter expert (SME) program that took an integrated approach with marketing, digital and public relations tactics, including:
A cohesive, ongoing thought leadership campaign which allowed S&D to engage with their audiences in a meaningful way and further positioned the company as a trusted resource and partner.