S&D Coffee & Tea, the largest coffee and tea manufacturer and supplier to restaurants and convenience stores in America, wanted to boost brand awareness and credibility. They wanted to improve their position as a go-to resource and thought leader with the goal of achieving more media coverage.
VantagePoint arranged an editorial tour to make an impression on media representatives. We brought key S&D personnel to key trade media offices, giving them the opportunity to share capabilities and trends information, as well as generate attention through an on-site barista demonstration.
VantagePoint and S&D expanded connections with key publications and their editorial staff. After the editorial tour, S&D Coffee & Tea experienced increased coverage and additional promotion opportunities throughout the following year.