Polar King, a manufacturer of walk-in coolers and other refrigeration solutions, wanted to improve organic search results and website traffic, so they could ultimately increase website-generated marketing-qualified leads.
Polar King tapped VantagePoint Marketing to create an ongoing SEO campaign. We conducted a digital audit which identified poor use of high-value real estate in site content. The audit also uncovered several technical issues hindering search ranking potential. We then developed and executed a comprehensive SEO strategy, optimizing on-page content, creating new content, and addressing technical issues.
As a result of our SEO strategy and execution, organic traffic to the Polar King site saw significant growth in just 3 months, including a 17% increase in search visibility, a 28% growth in page one rankings, and more than a 160% increase in organic search conversions.
