Nason Media Strategy Transition

Nason, a global manufacturer of electrical, hydraulic and pneumatic switches and components, had traditionally advertised solely through trade media. However, Nason had a goal to further strengthen brand awareness while also driving more traffic to their website, without an increase in media budget.

VantagePoint recommended better utilizing their media budget to shift away from a trade-only strategy to incorporate additional tactics, including SEM and programmatic advertising.

The incorporation of these additional tactics was hugely successful, driving large amounts of additional traffic and increasing effectiveness substantially:

• Impressions increased over 1600%, from 142,000 to nearly 2.3 million
• Clicks increased nearly 4800%, from 157 to over 7,500
• Conversions increased from 0 to 282
• Click-through-rates of ads increased 106%
• Cost effectiveness improved, with CPC decreasing from $120 to $17 and CPM decreasing from $280 to $22