Nason, a global manufacturer of electrical, hydraulic and pneumatic switches and components, had traditionally advertised solely through trade media. However, Nason had a goal to further strengthen brand awareness while also driving more traffic to their website, without an increase in media budget.
VantagePoint recommended better utilizing their media budget to shift away from a trade-only strategy to incorporate additional tactics, including SEM and programmatic advertising.
The incorporation of these additional tactics was hugely successful, driving large amounts of additional traffic and increasing effectiveness substantially:
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