Nason, a manufacturer of switches, cylinders and transducers, has a limited sales force. Although they regularly received leads through the configurator tool on their website and other industry sources, they needed a way to prioritize which leads merited the most attention.
VantagePoint spearheaded the strategy and integration of their lead generation program into an automated digital nurturing campaign. The digital strategy helped them to automate the lead flow, list building initiatives, lead scoring, and ongoing nurturing of all prospects through a multi-part email drip campaign. In addition, we created strategies to drive traffic to their website and a sample ordering tool.
The closing rate for prospects who order a sample from the product configurator is approximately 90%. Prospects that order a sample are also added to an email nurture / marketing automation journey to further increase the potential to order the components.