Our Work

MEIKO Product Launch

Product Launch Strategy

The Challenge

MEIKO had created a new line of warewashing products that they needed to launch to customers and prospects at a major industry trade show.

The Solution

VantagePoint created an integrated teaser/reveal campaign consisting of a variety of pre/at/post-NAFEM Show touchpoints to drive traffic to the unveiling the first day of the show. Tactics included

  • Booth graphics
  • Pre- and at-show advertising, including email and digital and print advertising
  • A launch video
Digital ads
Email
Collateral
Press coverage
Social posts
Show Daily advertising
210
sales leads
2.15 %
ad CTR
7.11 %
email CTR

The Result

The product reveal had over 100 attendees, overwhelming MEIKO’s booth and surrounding aisles. MEIKO more than 210 sales leads at the show, and campaign touchpoints were well above industry averages, including digital ad CTR of 2.16% and email CTR of 7.11%.

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