MEIKO had created a new line of warewashing products that they needed to launch to customers and prospects at a major industry trade show.
VantagePoint created an integrated teaser/reveal campaign consisting of a variety of pre/at/post-NAFEM Show touchpoints to drive traffic to the unveiling the first day of the show. Tactics included
The product reveal had over 100 attendees, overwhelming MEIKO’s booth and surrounding aisles. MEIKO more than 210 sales leads at the show, and campaign touchpoints were well above industry averages, including digital ad CTR of 2.16% and email CTR of 7.11%.