As social distancing restrictions from the Covid-19 pandemic began lifting, operations throughout the foodservice industry began opening the doors — and budgets —to their in-person serveries. LTI, a leading manufacturer specializing in custom foodservice technologies and solutions for schools, restaurants and corporations, realized that the most cost-efficient way to capitalize on the surge was to focus on better-maximizing and driving more traffic to their most important marketing asset — their website.
LTI brought in VantagePoint Marketing to design and implement a progressive search engine optimization (SEO) overhaul of their website that is still ongoing. The team developed a strategy, identifying target keyphrases for pillar pages of the site and performing ongoing SEO-focused updates to the site on a monthly basis. This robust strategy includes resolving technical issues that could limit organic search ranking potential, improving internal linking, and updating and enhancing on-page copy to better incorporate target keyphrases and content.
With VantagePoint’s strategy in place, increases in ranked keyphrases, organic traffic, and search-generated conversions have been — and continue to be — extremely strong. In addition, the number of backlinks and referring domains has more than doubled, also working to boost search engine ranking.