LTI SEO Overhaul - VantagePoint

Our Work

LTI SEO Overhaul

Digital Strategy, Search Engine Optimization

The Challenge

As social distancing restrictions from the Covid-19 pandemic began lifting, operations throughout the foodservice industry began opening the doors — and budgets —to their in-person serveries. LTI, a leading manufacturer specializing in custom foodservice technologies and solutions for schools, restaurants and corporations, realized that the most cost-efficient way to capitalize on the surge was to focus on better-maximizing and driving more traffic to their most important marketing asset — their website.

The Solution

LTI brought in VantagePoint Marketing to design and implement a progressive search engine optimization (SEO) overhaul of their website that is still ongoing. The team developed a strategy, identifying target keyphrases for pillar pages of the site and performing ongoing SEO-focused updates to the site on a monthly basis. This robust strategy includes resolving technical issues that could limit organic search ranking potential, improving internal linking, and updating and enhancing on-page copy to better incorporate target keyphrases and content.

The Results

Search engine results page improvement:

25 %
increase in total clicks
53 %
increase in total impressions
39 %
improvement in average position

With VantagePoint’s strategy in place, increases in ranked keyphrases, organic traffic, and search-generated conversions have been — and continue to be — extremely strong.  In addition, the number of backlinks and referring domains has more than doubled, also working to boost search engine ranking.


LTI’s new campaign yielded:

+43 %
+29 %
+39 %
improved average position
+43 %
in ranked keyphrases
+102 %
in page 1 keyphrases
+43 %
in organic search users

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