Our Work

LTI Digital Marketing

Digital Strategy

The Challenge

LTI, a manufacturer of custom food serving solutions and technologies for schools, restaurant chains and corporations, needed to expand their digital outreach, capitalize on their relationship with more than 10,000 customers and prospects with tailored messaging, and increase search traffic to their website.

The Solution

VantagePoint implemented a comprehensive digital marketing strategy that included a complete SEO overhaul, improved audience targeting through personas and lead-scoring, regular digital nurturing campaigns, a lead-gathering chatbot, bolstered social media presence, and ongoing digital ad campaigns.

825 %
increase in web traffic from email
24 %
increase in overall web traffic
226 %
social follower growth

The Results

  • 825% increase in web traffic from email in 2 years
  • 136 leads from chatbot
  • 34% increase in web traffic
  • 26% increase in direct web traffic
  • 226% social media follower growth
  • Top-3 Google search ranking for 31 different keywords

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