LTI, a manufacturer of custom food serving solutions and technologies for schools, restaurant chains and corporations, needed to expand their digital outreach, capitalize on their relationship with more than 10,000 customers and prospects with tailored messaging, and increase search traffic to their website.
VantagePoint implemented a comprehensive digital marketing strategy that included a complete SEO overhaul, improved audience targeting through personas and lead-scoring, regular digital nurturing campaigns, a lead-gathering chatbot, bolstered social media presence, and ongoing digital ad campaigns.