B2B Marketing Case Study | LTI Media Campaign | VantagePoint

Our Work

LTI Cross-Platform Media Campaign

Media Buying

The Challenge

Low-Temp Industries (LTI), a manufacturer of foodservice counters and serving technologies, asked VantagePoint to help build brand awareness, drive website traffic and showcase their brand as a thought leader.

The Solution

In addition to other marketing communications tactics, VantagePoint recommended a cross-platform media campaign, including trade media (print, native content and digital ads), as well as programmatic digital advertising that targeted specific job titles and industries.

358 %
over click goal

The Results

  • The yearlong campaign generated more than 4.3 million impressions, 7,200 clicks and 587 leads to feed LTI’s marketing automation strategy.
  • Results surpassed the KPI goals for the year: 139% over the impressions goal and 358% over the click goal.
  • Results also surpassed prior years’ performance, media estimates and industry averages.

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