Henny Penny, a manufacturer of commercial cooking equipment, was celebrating 50 years of partnership with KFC during its annual convention and throughout the year at regional shows. Henny Penny wanted to demonstrate the longevity and ingenuity of the KFC-Henny Penny relationship and commemorate the milestone.
The annual convention was taking place in Nashville, TN, so VantagePoint created a thematic tie to Nashville’s “music city” reputation. We created a celebratory theme centered around the phrase “Playing Your Tune for 50 Years,” supported through a variety of booth tie-ins, including:
The theme was highly successful, leading to conversations with KFC franchisees about increasing their installed base of Henny Penny products. The t-shirt giveaway was a huge hit, with show attendees approaching Henny Penny staff to find out where they could get the shirts.
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