B2B Marketing Case Study | Everidge Brand Strategy & Launch | VantagePoint

Our Work

Everidge Branding

Marketing & Branding

The Challenge

A walk-in cooler manufacturer had three brands that were competing against one another and creating confusion in the marketplace. They turned to VantagePoint for help in clarifying their brands’ positioning.

The Solution

  • VantagePoint conducted a multifaceted research study to inform the brand strategy, architecture and positioning
  • The research revealed the need for a new brand for the parent company, for which we created the name, positioning, logo and brand identity
  • The new brand, called Everidge, expressed the company’s commitment to be with customers “Every step of the way”
  • We created a new corporate website featured a user-friendly product-selection tool
  • The brand was introduced at the National Restaurant Association show. Pre-, at- and post-show communications and new booth structure exhibited the new brand expression.
  • Print and digital ads featured a two-phased teaser and brand reveal
New name, logo and tagline
New branding materials
Direct mail prior to trade show
New website

The Result

At the NRA Show, Everidge nearly doubled its leads compared to the previous year and received significant positive feedback on the new brand. This positive response led to an expansion of manufacturing facilities to boost capacity to meet increased demand.

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