CPT Medical, a manufacturer of surgical custom procedure trays, packs, and kits for surgery centers and hospitals, wanted to improve its social media positioning, but their efforts weren’t gaining traction. The internal sales team often had to prioritize other demands over updating existing social media content, which led to a non-strategic posting cadence followed by stagnant growth.
CPT Medical brought in VantagePoint to manage their social media program and help them better reach potential customers. VantagePoint analyzed CPT Medical’s messaging platform and developed a strategy of posting regularly scheduled content on LinkedIn, Facebook and Twitter.
CPT Medical’s social media channels saw — and continue to see — exceptional growth in engagement, impressions, and post clicks across most channels and an engagement rate (per impression) that exceeded industry averages.
CPT Medical’s parent company, Diversified Medical Healthcare, was so impressed with the results from VantagePoint’s efforts that they decided to add their sister companies, Vessel Medical, Express Medical and MDHealthPro as social package clients in January 2022.
In the first six months, CPT Medical saw: