Contec, a manufacturer of industrial cleaning products, needed a way to get the attention of Nurse Infection Preventionists at an upcoming trade show, with the goal of getting them to visit the Contec booth and evalluate if their hospitals were truly “clean.”
Since health care marketing and giveaways are heavily restricted, we needed to take a disruptive approach that would get skeptical visitors to the booth and experience the Contec advantage for themselves.