Wayne Farms, a leading poultry producer, had developed a range of prepared chicken products they wanted to market to chefs, restaurants and institutions, including sous vide chicken and sausages. They asked VantagePoint to help launch the products with various marketing tools, including a microsite.
VantagePoint developed a complete look and feel for the new Chef’s Craft chicken product and a range of assets, including photography, typography illustration and custom graphics. All of these were incorporated into a new landing page, including product information, recipes and nutritional details.
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