The US plant for this global auto manufacturer was finding it difficult to find appropriately skilled equipment maintenance technicians for the advanced robotics in the plant and had exhausted their typical recruitment approaches.
Since traditional “help wanted” advertising wasn’t working, VantagePoint proposed a targeted approach that featured the following tactics and media:
The campaign was so successful it was suspended after just 3 months of a planned 2-year run. The number of new hires increased 51 percent from 567 total applicants.
Campaign metrics included: