As AyrKing continued to grow their product line and customer base, there became a clear need to move beyond their small informational site to a robust e-commerce experience. The defined goals for the new website included:
Through our strategic website development process, VantagePoint led AyrKing through the discovery and development phases, creating the site map, information architecture, wireframes, content, layout and CMS for an all-new website presence.
In just two months post-launch, AyrKing doubled its visibility in search traffic, ranking for 348 total keywords (including 33% more keywords ranking on the 1st page) vs the 171 ranked for pre-launch. The bounce rate decreased 33.6% compared to launch, and there was a 96% increase in average pages per session among organic visitors. AyrKing is also receiving online purchases for major products previously not available through e-commerce, with a total growth of 8% in online orders.