AyrKing was intending to launch a new website and four key products at a major tradeshow. When the show was canceled due to COVID-19, AyrKing didn’t want to lose momentum with these pending launches. They still needed to drive website traffic and demand for new products.
VantagePoint created a series of promotional e-mails with complementary LinkedIn Sponsored Content campaigns, all driving traffic to the new website and specific product launch content such as animations, articles and other assets.
The average email open rates 50%, nearly 2x the industry average; the unique click-to-open rate was 3x our benchmark. Each LinkedIn campaign outperformed platform engagement benchmarks, driving thousands of impressions and hundreds of views/clicks. In addition, AyrKing experienced an 8% growth in online orders.
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