Our Work

AyrKing Web & Product Launch Campaign

Email Marketing & Marketing Automation

The Challenge

AyrKing was intending to launch a new website and four key products at a major tradeshow. When the show was canceled due to COVID-19, AyrKing didn’t want to lose momentum with these pending launches. They still needed to drive website traffic and demand for new products.

The Solution

VantagePoint created a series of promotional e-mails with complementary LinkedIn Sponsored Content campaigns, all driving traffic to the new website and specific product launch content such as animations, articles and other assets.

50 %
average open rate
2 x
click-to-open rate vs. benchmark
8 %
growth in online orders

The Results

The average email open rates 50%, nearly 2x the industry average; the unique click-to-open rate was 3x our benchmark. Each LinkedIn campaign outperformed platform engagement benchmarks, driving thousands of impressions and hundreds of views/clicks. In addition, AyrKing experienced an 8% growth in online orders.

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