AyrKing was trying to understand growth opportunities in a new market, to accurately gauge the possibilities for success or failure
VantagePoint designed a multifaceted research study that included:
The research uncovered a large addressable market for AyrKing and the insight needed to develop a market introduction strategy, including a target account plan and foundational sales tools. Within six months, the first unit was sold to the new market with a commitment for a rollout in additional locations.
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