Our Work

Ayrking B2B Market Research

Marketing Strategy

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The Challenge

AyrKing was trying to understand growth opportunities in a new market, to accurately gauge the possibilities for success or failure

The Solution

VantagePoint designed a multifaceted research study that included:

Primary and secondary research related to market size and growth trends
In-depth interviews with key operators in the target segment
Pricing strategy review and recommendations
Messaging strategy review and recommendations

The final report included research findings, interview summaries, pricing strategies, and messaging recommendations

Custom content helped AyrKing reach the new market

A calculator on the AyrKing website showed prospective customers their potential savings

The Result

The research uncovered a large addressable market for AyrKing and the insight needed to develop a market introduction strategy, including a target account plan and foundational sales tools. Within six months, the first unit was sold to the new market with a commitment for a rollout in additional locations.