AyrKing, a leading manufacturer of food preparation equipment and cooking accessories, launched a new website in 2020 and deepened their commitment to helping restaurant operators find new and better food prep solutions. While AyrKing had come a long way from their history as an industry “best kept secret,” there were still many prospective customers who were unaware of AyrKing and the content they provide on their website and in social channels.
VantagePoint turned to LinkedIn to amplify AyrKing’s thought leadership content, which includes many articles and videos VantagePoint helped create. As our efforts started to gain traction, what started as an occasional LinkedIn Sponsored Content campaign turned into an ongoing program of serving compelling content directly to relevant foodservice targets.
AyrKing’s LinkedIn campaigns routinely achieve 2-3x LinkedIn CTR benchmarks, earning tens of thousands of impressions per campaign, growing LinkedIn followers and broadening brand awareness for AyrKing.