Antunes, a manufacturer of countertop cooking equipment, has historically been considered a “best kept secret” in the foodservice industry. They wanted to bring their brand to life through a large booth presence at a major industry trade show.
VantagePoint developed a complete tradeshow strategy encompassing pre-show promotion, at-show engagement and post-show follow-up tactics, as well as a creative concept for communicating the core brand message in compelling, extendable way: