B2B Marketing Case Study | Antunes Trade Show Booth | VantagePoint

Our Work

Antunes Trade Show Booth

Trade show marketing

The Challenge

Antunes, a manufacturer of countertop cooking equipment, has historically been considered a “best kept secret” in the foodservice industry. They wanted to bring their brand to life through a large booth presence at a major industry trade show.

The Solution

VantagePoint developed a complete tradeshow strategy encompassing pre-show promotion, at-show engagement and post-show follow-up tactics, as well as a creative concept for communicating the core brand message in compelling, extendable way:

  • A campaign theme of “Imagine Something Different” and supporting visuals were created
  • All-new booth graphics were designed to outfit a brand-new booth structure
  • A pre-show dimensional mailer and e-mail series encouraged key prospects to schedule meetings, as well as drove general traffic to the booth at the tradeshow
  • We created interactive presentations that shared the Antunes story and breadth of cooking solutions offered that were displayed on touch screens at the booth
  • A post-show e-mail and personal follow-ups were implemented to thank and nurture booth leads
  • All efforts were supported by public relations, content marketing and social media
on-site meetings
50 %
increase from previous show
leads from badge scans

The Results

  • More than 60 on-site meetings in private conference rooms were conducted, a 50% increase from the previous tradeshow
  • Steady booth traffic led to more than 200 leads collected through badge scans

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