Antunes Trade Show Booth

Antunes, a manufacturer of countertop cooking equipment, has historically been considered a “best kept secret” in the foodservice industry. They wanted to bring their brand to life through a large booth presence at a major industry trade show.

VantagePoint developed a complete tradeshow strategy encompassing pre-show promotion, at-show engagement and post-show follow-up tactics, as well as a creative concept for communicating the core brand message in compelling, extendable way:

• A campaign theme of “Imagine Something Different” and supporting visuals were created
• All-new booth graphics were designed to outfit a brand-new booth structure
• A pre-show dimensional mailer and e-mail series encouraged key prospects to schedule meetings, as well as drove general traffic to the booth at the tradeshow
• We created interactive presentations that shared the Antunes story and breadth of cooking solutions offered that were displayed on touch screens at the booth
• A post-show e-mail and personal follow-ups were implemented to thank and nurture booth leads
• All efforts were supported by public relations, content marketing and social media

• More than 60 on-site meetings in private conference rooms were conducted, a 50% increase from the previous tradeshow
• Steady booth traffic led to more than 200 leads collected through badge scans