Antunes, a leading manufacturer of countertop cooking equipment for the foodservice industry, wanted to build awareness among its target audiences and drive action
VantagePoint constructed a strategic content marketing and social media plan, ultimately adding the “Insights” section to the Antunes website and relaunching LinkedIn and Twitter platforms.
Within three years of the program’s launch, VantagePoint published 18 case studies and 75 articles on Antunes’ behalf. The “Insights” section grew to be the third most visited section on the website. There was a 600%+ increase in links clicked on LinkedIn compared to prior to the relaunch, and the average engagement rate on Twitter far exceeded industry average (2.13% compared to 0.86%).
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