Antunes, a manufacturer of countertop cooking equipment, had planned a “Chef’s Challenge” event, encouraging more innovative use of their equipment to highlight menu versatility opportunities. Antunes wanted to leverage the event to reach audiences who were less aware of their brand and to grow social media followers.
VantagePoint designed a plan to promote the video content captured at the event, targeting chefs and other decision-makers from relevant segments:
The LinkedIn campaigns’ average clickthrough rate nearly tripled industry averages at 1.14%, contributing to a 55% increase in YouTube subscribers and above-average increase in LinkedIn followers. In addition to the social activity, the campaign landing page attracted nearly 700 unique users who actively engaged with the videos and other content.
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