Average number of monthly users on your site:
Average number of leads you generate on your site in a month:
Average close rate on a website-generated lead:
What is the average annual revenue value of a newly-closed customer?
Your website’s current on-site conversion rate:
Let’s set a goal for a new, improved on-site conversion rate
Set a goal for % increase of average monthly site users generated from organic search:
Suppose a monthly investment of the following amount resulted in the improvements entered above: