Website ROI calculator - VantagePoint

Website ROI calculator

Website optimization’s impact on your bottom line

If your company is like the vast majority of B2B companies, your website is both your most powerful sales tool and the greatest single marketing investment you make. As the “face” of your company, your site makes the all-important first impression on prospects and reinforces brand perception with current customers.

Unfortunately, many companies treat their websites as “set it and forget it” tools. They may monitor site analytics and conversions, but they rarely perform regular website maintenance or optimize for search engines or for conversion.

If this sounds all too familiar, fear not — we’re here to help. We all know B2B SEO is critical, but we’ve never seen a way to show exactly how important it is. That’s why we created the VantagePoint website ROI calculator — a powerful but simple tool that demonstrates the impact SEO has on your marketing investment.

Find your impact

VantagePoint Website ROI Calculator

Want to grow your conversions and revenue, create a better on-site experience for your leads, and make the most of your company’s website? Enter a few basic metrics about your website’s current performance and conversions to find out the impact an ongoing website improvement plan could have on your business.

If you don’t know these exact figures for your site, you track different metrics for your site, or you just simply need a little help, please feel free to schedule a call with one of our experts — we’re happy to help!
Step 1:
Start by telling us a little about your website’s current performance.

Average number of monthly users on your site:

Average number of leads you generate on your site in a month:

Average close rate on a website-generated lead:

%

What is the average annual revenue value of a newly-closed customer?

$
Your site’s avg. monthly DIRECT contribution to revenue is:
0
Step 2:
Websites that perform ongoing website maintenance and optimization typically see higher conversion rates than those that don’t. Find out what those efforts could mean for your business.

Your website’s current on-site conversion rate:

0

Let’s set a goal for a new, improved on-site conversion rate

%
What could that mean from a revenue standpoint?
0
in TOTAL site avg. monthly contribution to revenue
What type of incremental revenue — or opportunity cost — does that represent?
0
in ADDITIONAL site avg. monthly contribution to revenue left on the table without web optimization
Step 3:
Websites that implement ongoing Search Engine Optimization (SEO) efforts consistently see a higher number of visitors than those that don’t. See how ongoing SEO efforts could impact your business.

Set a goal for % increase of average monthly site users generated from organic search:

%
What could that mean from a revenue standpoint?
0
in TOTAL site avg. monthly contribution to revenue
What type of incremental revenue — or opportunity cost — does that represent?
0
in ADDITIONAL site avg. monthly contribution to revenue left on the table without web optimization
Results:
What kind of return can you expect from combined web maintenance and search optimization efforts?

Suppose a monthly investment of the following amount resulted in the improvements entered above:

$
What would the ROI be for website maintenance/optimization yielding a 0% conversion rate?
0
What would the ROI be for Search Engine Optimization efforts yielding a 0% increase in monthly site users?
0
How much in increased revenue are you leaving on the table by NOT performing ongoing web maintenance/optimization and SEO?
0
EMAIL YOURSELF THESE RESULTS

Email your ROI results

Complete the form below to send yourself these results.

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Request a no-obligation review with VantagePoint

Next steps

Now that you know the possibilities, here are some options for what you can do next:
Conduct a digital audit
Partner with VantagePoint to conduct an in-depth digital audit of your website, digital advertising and social media. We’ll also review your competitors’ efforts for comparison.
Start a digital audit
Request a quote
Request a quote from VantagePoint for comprehensive web and SEO services.
Request a quote

Have questions, or ready to get started?

If you’re having trouble using the tool, have other questions or are ready to talk next steps with VantagePoint, please fill out the form below and someone from VantagePoint will quickly be in touch.

Please contact me to schedule an appointment

Need more time to do your research?

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