We can all remember when Traditional Marketing used to be the apple of every business’ eye. It was all about your placement in the newspaper or a magazine and the number of flyers you could shove into the hands of anyone and everyone passing by. But as society becomes more and more technologically advanced, consumers have an expectation to be wooed before they even see you coming.
Most of you have heard of him, but have you met the new and improved, ever-attractive Marketing guru in town? You’ve probably listened to his alluring podcast or watched his videos. Maybe you’ve even skimmed his infographic. His name is Content.
The Content Marketing Institute defines Content Marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Really the only difference between Content Marketing and Traditional Marketing is the removal of “valuable” from the definition.
Now, don’t get me wrong — there is still plenty of value in Traditional Marketing. The true magic happens when Traditional and Content Marketing combine.
But how do you know if your business is really ready to move on to Content Marketing? It’s hard enough to juggle a relationship with Traditional. Now you’re supposed to date two different tactics? This is starting to sound like an episode of “The Bachelor.”
Here are six things to consider before developing your business’ relationship (strategy) with Content Marketing:
If your business isn’t quite there yet, that’s okay. Content Marketing isn’t going anywhere. He knows you’ll come around when you’re ready and he’ll have a rose waiting.
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