B2B Website Development & Design | VantagePoint

Web design & development

B2B website development that puts strategy first

Today’s B2B customer spends a huge portion of their time researching their purchase before ever connecting with a company’s sales team, and your website is a big part of that process. It’s critical your site is not just an interactive brochure, but that it can strategically support buyers throughout the buying journey.

How VantagePoint creates successful B2B websites

We’ll always focus on strategy first, creating a plan to make sure your site is found, engages the B2B buyers who visit, and leads to conversions. Our customized web development process starts with strategy — needs assessments, information architecture, target keyphrases and wireframes — all before any design or development begins.


Web design & development

We’re a full-service agency, not just a digital shop. That means we have developers, designers, UX specialists, SEO experts, content marketers and strategy specialists — everything you need to craft a strategically sound, creative, and successful site.

And we’ve applied our comprehensive discovery, planning and development process to create countless B2B websites, landing pages, microsites, learning management systems and online applications, all optimized for the B2B buying experience.

VantagePoint B2B web development services

Whether you need a site focused on B2B ecommerce, lead generation, marketing campaign support, training or sales enablement, VantagePoint Marketing has the in-house strategy and development skills to create the site you’re looking for.
Strategic Research
Plan to create a site that matches your business goals with a sound framework/information architecture, and ensure the development process runs smoothly
Content Strategy
Leverage our SEO and content experts to develop content (copy, photos, video, graphics) that expresses your value proposition, enhances the user experience and is easily found by search engines
Back-end Development
Build custom experiences within CMS platforms that are easy to maintain
UX & Design
Create custom wireframes, prototypes and final designs that are optimized to the user experience needs of your B2B audience
Analytics Integration
Configure custom tracking and reporting to follow the actions of your site visitors and improve their interaction
Site Maintenance & Hosting
Support your site, including maintenance updates, to ensure it is secure, fast and up-to-date

Our B2B web development work

Create a B2B website that reaches your prospects and improves the buying process. See how VantagePoint Marketing helped our clients build effective B2B websites.

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