B2B Event Marketing & Trade Show Marketing | VantagePoint

Trade Show Marketing

B2B trade show marketing that stops traffic

Are you tired of being the invisible exhibit? B2B buyers — and your sales — often depend on physical (and virtual) industry events. But with so much distraction, you have to be sure you hook your prospects quickly and follow up effectively.

VantagePoint creates trade show marketing that works

We know what works. We attend industry trade shows and events for nearly all of our clients. We take photos. We assess competitive booths and walk the floors, learning what it takes to engage with the right B2B buyers, collect leads and close deals. And we bring back our learnings and apply them to our clients.


Trade Show Marketing

Nearly all of our clients participate in regular trade show marketing programs with major industry events, giving us deep insight into the approaches that are successful and those that aren’t. We’re experienced with pre-show, at-show and post-show marketing, and we work with all major exhibit houses to design attention-getting booths and interactive exhibits.

As an integrated agency, we also work hard to be sure your trade show presence is part of your year-long cohesive brand communications strategy, and we align our teams and yours around these shows to make sure you get the best use of your very large investment.

VantagePoint B2B trade show marketing services

From comprehensive trade show marketing strategies to the tools, signage and promotional materials needed to bring in traffic, trade show marketing is part of our DNA.
Trade Show Engagement Strategy
Plan ahead for pre-show promotion and at-show and post-show engagement with your audiences
Trade Show Promotion
Drive booth traffic with effective outreach before, during and after the exhibit
Booth Graphics & Displays
Design branded graphics and messaging to attract booth traffic and support communication goals
Interactive Sales Tools & Activities
Showcase videos, interactive presentations, demonstrations and other tactics to immerse booth visitors in your brand

Our B2B trade show marketing work

It’s possible to stand out in a sea of booths. See how we helped some of our B2B clients get noticed and get leads with their trade show presence.

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