Think you may be missing out on reaching potential customers but don’t know where to start? Fill out the form below and find out! We’ll send you a brief survey and put our VantagePoint experts to work evaluating your website and top competitors. We’ll examine various criteria, including technical, on-page and off-site factors. Our free, no-obligation report will give you a strategic-level picture of how to improve your organic search rankings and grow web traffic while identifying factors that hold you back from generating more business and higher profits.
VantagePoint’s SEO philosophy is built on two parts: following best technical practices and providing valuable, customer-focused content. We ensure that your website has a sound technical foundation without bugs, broken links, or security vulnerabilities and focus on building resources to attract and serve the highest volume of potential customers. Rather than fixating on backlinks, we allow them to develop organically by creating high-quality, relevant content.
Search engines are a combination of 2 separate but related programs. Robots/spiders continuously scan, or “crawl”, the entire internet, one webpage at a time, pulling data from webpages as they go. Rules/algorithms then progress and organize the gathered data to provide relevant, user-friendly search results to people who are looking for information.
SERP stands for Search Engine Results Page. This is the page that displays after a user enters a query into a search engine, such as Google. SERPs include a combination of both pay-per-click ads and organic search results.
Ranking refers to a webpage’s position compared to other webpages in a search engine results page (SERP). Numerous factors determine where or if a page appears on a SERP, including the page’s content relevance to the search query, content quality, physical location, backlinks, and page performance.
As we detail below, SEO is a marathon, not a sprint. It typically takes months for on-page improvements to show in enhanced search rankings. The general rule of thumb is to wait 3–6 months before judging the effectiveness of improvements, although you may start to see results sooner.
Search Engine Optimization (SEO) is the process of improving a website to enhance its likelihood of ranking on Search Engine Results Pages (SERPs) when users query related topics, while Pay Per Click (PPC) ads are paid online advertisements that appear at the top of a search engine results based on keywords, demographics, and other variables chosen by the purchaser. You can think of PPC as buying a ticket to the top of a search engine results page (SERP), while SEO builds the merit of your webpage to earn its organic search ranking. Google Ads are the most common example of PPC.
Search engine optimization (SEO) and Pay Per Click (PPC) advertising are viable tactics that serve different needs. We recommend both to clients.
PPC is a “sprint” that instantly boosts web traffic generated from search engine users, but because it typically comes with a hefty price tag. The moment you cut your monthly budget, that stream of prospects to your site shuts off, along with any associated benefits. The only asset that you may be able to retain is brand awareness and customers gained during that period.
SEO, in contrast, is a “marathon”. This long-term tactic often takes months to show results, but the improvements are far more permanent. Even if you stop investing in SEO, your search-optimized, enhanced site content will continue to drive organic search traffic to your website for as long as your content remains relevant.
An SEO audit is a website analysis that examines a number of factors and their relationships in order to gain a clear understanding of a website’s performance as it relates to search engines. SEO audits are typically performed to identify errors or find areas which aren’t following best practices. The ultimate goal is to solve these problems and enhance the user experience, which directly impacts organic search ranking.
Pricing for SEO services varies widely from agency to agency. Most VantagePoint clients’ SEO agreements in Greenville, SC range between $2,000-$4,500 per month, depending on the scope of the monthly deliverables.
Need a brand-new website or want to redesign or repurpose your existing site? No matter what you’re looking for, VantagePoint can help. We’ll create a winning marketing strategy for your brand, structured to engage your potential customers at every stage of the buying journey, and build brand loyalty with support for existing customers.
What puts VantagePoint SEO in a class by itself is the time and effort that our experienced team dedicates to analyzing your business and competitive environment. We then use our insights to develop our strategic recommendations and the tactical work that follows. Our results speak for themselves.
“In collaborating with VantagePoint, our digital strategy evolved from a web presence to an integrated digital customer experience, and with our SEO partnership we can now be found on the first page for our target keyphrases … Our digital marketing has not only generated revenue for us but has also been cost effective.”
MIKE PURCELL
Vice President, Sales & Marketing, LTI
Partnering with an SEO agency may seem like a mysterious process with overpromised results and vague reporting. But at VantagePoint, we strive to provide clarity for our clients. This includes explaining what we’re doing and why in plain language, setting realistic performance expectations, and transparently reporting results.
Here’s what sets our SEO services apart from the Greenville SC competition:
We’ll help you grow your company’s online presence and connect with potential customers who are actively searching for your products or services now.
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