B2B Public Relations | VantagePoint

Public Relations

B2B public relations services that get coverage

Are you struggling to get your news out to the public? Articulating the right message, and getting the media to pay attention to it, can be challenging. But with the right media strategy and messaging, you can be heard by your audiences.
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Use VantagePoint for B2B media relations

At VantagePoint Marketing, we have a proven track record of securing media coverage in a broad spectrum of media, both trade and general, print and digital. We regularly guide strategic communications for a wide range of B2B clients.

WHY VANTAGEPOINT FOR

Public Relations

We have extensive experience working with media outlets unique to B2B companies, including print and digital trade media for various verticals. Our clients trust us to find the right angles for pitching and to speak and write intelligently about complex subject matter while doing so in the voice of our clients.

To be as effective as possible, we focus on an ongoing partnership rather than one-off public relations services. This allows us to dedicate a public relations specialist to each account who can help with urgent communication needs or take advantage of B2B media opportunities.

VantagePoint B2B public relations services

Do you need to maximize your communication outreach and earn coverage with your media partners? Our public relations services can help meet that need:
Media Relations
Develop and leverage media relationships to secure opportunities for coverage
Press Release Development & Distribution
Write and distribute press releases to owned lists or over the wire
Stakeholder Communications
Reach internal and external publics with targeted communication to drive action
Visibility and Recognition Initiatives
Seek award and speaking opportunities for your products and leadership
Corporate and Social Responsibility
Identify opportunities to strengthen relationships with your community and society at large
Crisis Communication
Prepare for, and respond to, urgent situations carefully and strategically
Editorial Coverage Reporting
Understand the impact of your efforts by assessing coverage for your brand and competitors, as well as industry trends

Our B2B public relations work

Frustrated in trying to get your message covered by the media? See how we helped some of our B2B clients with effective public relations programs.

S&D Coffee Editorial Tour
Public Relations

VIEW CASE STUDY
95%
Antunes Chef’s Challenge Promotion
Content Marketing & Social Media, Public Relations

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95%

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