We’ve helped dozens of companies successfully launch B2B products. We understand that B2B channels are complex, with long buying cycles and a committee of decision makers. At VantagePoint Marketing, we know when to start building the right product launch strategy, how to prepare for the launch, and how to build awareness and demand.
At VantagePoint Marketing, we help clients launch products and services every year, and we know what it takes to be successful — from introducing updates to existing best-sellers to industry-first innovations. With our integrated approach, we carefully consider what’s necessary to navigate the complex launch of your product, whether big or small, and how to reach the right audiences and achieve the best ROI.
We know that B2B launches can’t be just a single event. Our experience shows that a successful launch — virtual or at an industry tradeshow — requires a full product launch marketing plan, and we can help you create one.