B2B Product Launch Marketing Plan | VantagePoint

Product Launch Strategy

B2B product launches that take off

You’ve invested immense sums to develop a new product — but it looks like it’s on the verge of being a flop. You’re not alone — the majority of product launches fail, often due to poor research, poor timing, poor market understanding, or poor (or late) marketing. Let us help make sure your launch is successful.

Look to VantagePoint for successful B2B product launches

We’ve helped dozens of companies successfully launch B2B products. We understand that B2B channels are complex, with long buying cycles and a committee of decision makers. At VantagePoint Marketing, we know when to start building the right product launch strategy, how to prepare for the launch, and how to build awareness and demand.


Product Launch Strategy

At VantagePoint Marketing, we help clients launch products and services every year, and we know what it takes to be successful — from introducing updates to existing best-sellers to industry-first innovations. With our integrated approach, we carefully consider what’s necessary to navigate the complex launch of your product, whether big or small, and how to reach the right audiences and achieve the best ROI.

We know that B2B launches can’t be just a single event. Our experience shows that a successful launch — virtual or at an industry tradeshow — requires a full product launch marketing plan, and we can help you create one.

VantagePoint B2B product launch services

Whatever your product launch opportunity, it takes more than a tradeshow exhibit and website page to be successful. Beat the failure odds with our product launch services:
Voice of the Customer Research
Solicit customer and channel input on the product and/or launch tactic options
Product Launch Marketing Plan
Determine and prioritize the right strategies and tactics for maximum market success
Campaign Execution
Deploy and monitor the strategic launch plan through a variety of services

Our B2B launch work

Don’t be one of the failure statistics. Learn how VantagePoint helped our B2B clients launch products and services successfully.

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