B2B Marketing Strategy | VantagePoint

Marketing Strategy

B2B marketing strategies that deliver

You’ve invested in strategies for business, sales and operations — but what about for marketing? The success of your marketing can live or die based on the quality of your B2B marketing strategy. Make sure your marketing spend is properly focused for the best results.

Let us guide your strategy

At VantagePoint Marketing, we live and breathe B2B marketing strategy. Through research, our vast experience, and our proprietary FasTrak process, we have the tools to help you optimize your marketing channel strategy, your sales process and your B2B customer segmentation strategy to develop data-driven marketing recommendations to reach your goals.


Marketing Strategy

The majority of our team has been focused in their area of specialization for more than a decade, with many holding advanced degrees or professional certifications. And each year, each team member completes 60 hours of professional development to keep that expertise growing.

We create a wide range of B2B marketing plans annually for our long-standing clients, and manage those plans throughout the year, constantly testing and tweaking recommendations. As a result, our clients rank us a 9.6 out of 10 for making a positive impact on their business.

VantagePoint B2B marketing strategy services

What challenge do you have? Tell us, and we’ll deploy our discipline specialists — including digital, media, public relations, and marketing – to creatively and strategically build a custom recommendation for your company.
Primary and Secondary Research
Decipher your market with research such as Voice of the Customer (VOC), Net Promoter Score (NPS) and market opportunity assessments
Customer Penetration Programs
Earn more wallet share from your existing customer base through integrated programs
Customer Acquisition Strategies
Grow and diversify your customer base through a range of integrated tactics
Buyer Personas & Journey Mapping
Document exactly to whom you’re marketing and their journey to purchase
Channel/Influencer Programs
Put your channel to work for you with training and promotions
Annual Marketing Communications Plans
Align your marketing strategy and tactics with your business goals

Our B2B marketing strategy work

Many companies like yours are challenged with devoting sufficient resources to marketing strategy. See how we’ve helped our clients apply marketing strategy to grow their business.

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