Email marketing & marketing automation

B2B email marketing and marketing automation

Whether your B2B marketing strategy includes sales enablement, lead generation or nurturing, or customer penetration, you can improve results through strategic, segmented email marketing. But the plethora of platforms and the volume of content and campaign adjustments required can be daunting.

Look to VantagePoint for B2B marketing automation

Our wealth of experience creating content and data-driven digital strategies means we can help you get your marketing automation program running far faster than if you were to create all the components yourself. And our B2B focus helps us guide you to what email campaigns and automated workflows will work best for you.

WHY VANTAGEPOINT FOR

Email marketing & marketing automation

For more than two decades, we’ve been applying email marketing strategies and the latest best practices to reach B2B audiences. We’re well-versed in the most effective marketing automation workflows, regardless of the platform or ESP used.

In addition, VantagePoint is one of the few B2B agencies with its own marketing automation platform. In conjunction with our technology partner SharpSpring, we’ve developed a turnkey service called VantagePoint 365, which enables us to partner with you on your campaigns, rather than leaving you to try to manage them yourself. In fact, we’re one of only 30 agencies in the U.S. that is Gold Certified, demonstrating an exceptional level of expertise.

This proficiency helps us get our clients’ marketing automation campaigns running faster than many other agencies can, or than clients can manage internally. And once the campaigns are running, we have a wealth of reporting methods and dashboards to help determine which channels are providing the best ROI and most relevant sales conversations.

VantagePoint B2B email marketing services

Through VantagePoint 365, we offer a turnkey service comprising the most popular offerings listed here. And if you’re using another platform like Hubspot or Pardot, that’s OK too — we can help with strategy, asset development and implementation for your campaigns.
Marketing Automation
Target your audiences based on their behavior, interest and engagement with email drip campaigns
Inbound Marketing
Design lead acquisition strategies with a mix of email, advertising and content
Platform Management
Utilize VantagePoint 365 to launch your campaign faster with a turnkey service, including system setup, CRM integration, strategy, content, design and implementation
Email Marketing
Create one-off promotion e-mails or full campaigns, with or without marketing automation

Our B2B email marketing work

It’s possible to manage the complicated world of email marketing, from “batch and blast” email campaigns to full marketing automation. See how we helped our B2B clients use this tactic effectively.

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