Want to try your own digital marketing audit? We’ve created a digital marketing audit checklist, sharing some of our processes and data points, so you can track your own digital marketing effectiveness and compare it month to month and against your competition.
Our digital marketing audit template is free to download!
CEOs, CMOs and Marketing VPs agree – they don’t know what digital marketing tactics are working for them, they don’t have a good digital growth strategy, and they worry they’re wasting their digital marketing dollars.
Now you can know for certain, in 4 weeks or less, what your digital marketing is accomplishing and where your dollars could be best spent. Our data-driven digital marketing assessment will provide clear direction on the best digital tactics to implement — and why.
A digital marketing audit is a comprehensive evaluation of your website, SEO, digital advertising (both display and PPC/search), and social media presence.
It will include both metrics on your own digital marketing performance, competitive analysis for other companies in your market, and suggestions for improvement. Using big data and machine learning, coupled with contextual analysis, a VantagePoint digital marketing audit will help position you for success.
A digital marketing audit is important because it allows you to see the effectiveness of your current marketing tactics and informs your marketing choices.
A digital marketing assessment will help to eliminate the “experimental” nature of digital advertising and give you a solid foundation to inform future digital marketing decisions.
Marketing and sales leaders have repeatedly said they’re tired of not knowing if their marketing tactics are working or not. A digital marketing audit will help give a clearer picture than anyone can use to better spend their marketing dollars.
A VantagePoint digital marketing audit will answer questions like where is my web traffic coming from? What organic search phrases are giving me the most site visitors? What key phrases are my competitors using to get traffic? Are there trends in my site traffic that require attention? Are there here competitive practices or opportunities that I can take advantage of? Are my digital ad buys effective? Are search ads leading the right kind of traffic to my website? What kinds of digital advertising are my competitors doing? What social channels are most effective for my brand? What are my competitors posting on social media? Are there opportunities for me to capture social followers that my competitors aren’t?
These questions, and many more, will be answered by our digital marketing assessment, giving you a clearer picture of the effectiveness of your digital marketing tactics and helping you decide what the best digital marketing tactics are for future efforts.
If you don’t know what your digital marketing is accomplishing, or how effective it is, then you may be wasting your marketing dollars. The digital marketing assessment is designed to give you the insight you need to know if your current digital marketing is working – and guidance on where to direct those dollars if it isn’t.
Don’t throw good money after bad – get a digital marketing audit before you spend another dollar!
Social media marketing success is largely determined on what your goals are. Do you want followers? Are you interested in engagement? Do you want your social media accounts to drive purchases? Do you look to your social channels to help recruit employees? Are your social channels primarily a way to share content?
Each of these goals require a different mix of tactics. A VantagePoint digital marketing audit includes social media landscape analysis, including tactics, channels, and competitors, helping you be sure your social channels are aligned with your goals.
A digital marketing audit won’t automatically increase website traffic. But the insights gained from a digital assessment will uncover any tactical and strategic mistakes in your SEO, site design and structure, and keyword targeting.
A VantagePoint digital marketing audit will include strategic recommendations to shore up any areas that are lacking; as a result, following these actionable items will very likely increase website traffic.
Since a digital marketing audit only analyzes website traffic and lead generation, it won’t inherently increase your website leads.
However, the assessment will identify recommendations that are designed to improve overall digital / website performance, which would include lead generation performance.
Our research has shown that CEO’s, CMOs, and VPs of sales and marketing are tired of marketing tactics that don’t work, and are frustrated about not knowing if their digital marketing is effective or not. They are tired of treating digital marketing as an experiment, full of trial and error.
Why continue down that path with your digital marketing? The VantagePoint digital marketing audit will utilize machine learning, big data, and contextualization to quickly illustrate where your digital marketing is successful and where it isn’t, giving you a clear path forward, free of guessing and experimentation.
If you’re like many marketing leaders, you have a sense if your website is working well or not, but you don’t know for sure. And you may not know exactly why – your Google Analytics gives you the raw data, but it’s not clear what do to with it.
A website audit, part of the VantagePoint digital marketing audit, can help give you a clear picture as to what parts of your website are effective, and where there is room for improvement.
Much of the traffic coming to your website comes from organic search. And if you’re like many marketing leaders, organic search seems like a black art.
An SEO audit, part of the VantagePoint digital marketing audit, will help you see where your organic traffic is coming from, what keywords are searched for, what keywords your competitors’ sites are being found for, and what trends there are that need to be addressed (or capitalized on).
A VantagePoint digital marketing audit includes competitive analysis of your 3 top competitors. We’ll give you detailed information on their website traffic, keywords, digital ad presence, search ad presence, and social media statistics.
If you have more than 3 competitors, let us know when you talk to us.
Digital media competitive analyses – basically a digital advertising and SEM audit – are included in all VantagePoint social media audits. We’ll analyze the digital display ads, as well as search ads (PPC) for both you and your competitors as part of your digital advertising and SEM assessment.
Since not all media venues are publicly tracked, and digital ad spend is not always publicly available (especially in mediums such as some social ads, email and streaming), we’ll base our analysis on those placements that our research tools are able to uncover.
Digital media competitive analyses – basically a digital advertising and SEM audit – are included in all VantagePoint social media audits. We’ll analyze the digital display ads, as well as search ads (PPC) for both you and your competitors as part of your digital advertising and SEM assessment.
Since not all media venues are publicly tracked, and digital ad spend is not always publicly available (especially in mediums such as some social ads, email and streaming), we’ll base our analysis on those placements that our research tools are able to uncover.
Our digital marketing assessment process is multi-step: we utilize a range of multiple tools, reports, and contextual sources, including machine learning, AI and big data, to come up with a specialized digital marketing audit for every client. And then we apply our extensive experience – an average of 19 years for every VantagePoint employee! – to analyze and contextualize each report.
The finish data is then written, designed and packaged in a way that will be easy to analyze, and even easier to share with other members of your team. Because of this personal touch, each VantagePoint digital marketing audit takes 4 weeks to complete. At the end of that 4 weeks, you’ll have a much better idea what your digital marketing is accomplishing and where your dollars could be best spent.
Of course, questions on your digital marketing assessment are welcome! All VantagePoint digital marketing audits are presented in a virtual face-to-face meeting where our tenured subject matter experts will walk you through each section of the audit. You’ll have an opportunity to ask questions and get clarification on any part of the digital marketing audit.
A tenured team at VantagePoint is hands-on with every digital marketing audit – this isn’t just an entry-level employee running a few reports. You’ll have the expertise of a digital marketing manager, a media manager, an art director, a public relations manager, an account manager and a copywriter, all working on every report.
Our VantagePoint employees average 19 years of experience in their areas of expertise, and all of that knowledge is applied to each report.
The VantagePoint digital marketing audit not an off-the-shelf report. Using a combination of machine learning, big data and AI, combined with contextualization and real-world experience and analysis, each digital marketing audit is a compilation of hundreds of data points.
While you could create your own digital marketing audit – in fact, we’ve created a digital marketing audit template for you to do just that if you’re so inclined — most companies find it easier and more effective to rely on VantagePoint’s reporting tools, data analysis, and expertise to contextualize and create a custom digital marketing audit just for them.
If you’d like, you can! Check out the digital marketing assessment checklist we’ve put together if you’d like to create your own report. And if, once you dig in, you find it too daunting or you’d like our expert contextualization and analysis, we’re always here to help!
30 years experience, a range of tools, contextualization expertise, and an average of 19 years experience for each VantagePoint team member, all combine to create a digital marketing audit full of insights and recommendations that will help improve your digital marketing.
It may be the best investment you’ve ever made in your digital marketing.
VantagePoint Marketing has been helping companies improve their marketing since 1993. Here are just a few recent digital success stories:
“We now have 3rd party expert, substantiated, actionable intel on how to bolster our digital presence. I would have zero hesitation recommending this service to other B2B colleagues I network with.”
“The report was very thorough and easy to digest. It did a good job of showing us where the best opportunities are for us to improve our digital presence.”
“It was good to see how we are doing and what we are investing in compared to our competitors. You guys really investigated every aspect of our digital presence and gave us some insights we’re using today.”
“Really great value. Some of our other areas recently had outside resources do assessments of their processes and operations and it was much more expensive for those departments to get their assessments. We couldn’t be happier with the value we received.”
We want to help you improve your digital marketing with an-depth look at your website and SEO performance, your digital advertising presence and that of your competitors, and a review of your social media activity.
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