With decades of real business experience, we’re uniquely positioned to help companies through these challenges. As a B2B fractional CMO agency, we’re able to combine the strategic consulting you need with seamless in-house execution. Having the ability to consult on strategies AND execute marketing initiatives for our clients helps ensure any recommendations are aligned with the business strategy.
We have over three decades of experience and have refined a process than provides the consulting you need for business growth.
Every engagement starts with a free initial consultation. This is beneficial for both parties, as it allows both sides to see if there is a good fit and assess the ability to accomplish the desired goals.
Our fractional CMOs will conduct an in-depth strategy session with executives on your team to identify business and marketing challenges and provide the foundation for recommendations that will drive results.
Based on the insight gained in step 2, we’ll build a strategic plan and tactical roadmap that will ensure success. Since we’re a fractional CMO agency, we have a team in place to help handle execution seamlessly.
We’ll begin implementation and create baseline metrics for monitoring and continuous improvement.
Almost all mid-market B2B companies feel like marketing ROI is elusive, and that feeling often boils down to a few simple things:
Our free ebook can help you change all of that.
Unlocking Growth Potential: How Fractional CMOs Drive Results for Mid-Market B2B Companies will help demonstrate how a fractional CMO can improve your ROI, your marketing strategies, and your business outcomes.
Any consultant can talk a big game, but we have proof to back it up. At a high level, we’ve seen sales growth as high as 15% and a 30% improvement in marketing ROI. And following are four in-depth case studies that demonstrate how some of our clients have achieved transformational growth.
We were approached by an industrial equipment manufacturer that was challenged with flat sales and poor marketing ROl.
For our initial consulting engagement, we conducted a multi-phased approach:
After the initial research phase, we consulted on a strategy that consisted of:
A manufacturer of capital equipment was experiencing flat to nominal growth, while focused on a single segment. In addition, the company’s digital presence was a static website. The company had great products, a very efficient team, and excess manufacturing capacity, but it needed to achieve strong growth.
Our initial research uncovered the following:
There were other market segments that aligned with the company’s product market fit, but no effort or strategy was in place to go after this additional market
Based on our findings, we created a comprehensive strategy that included:
This mid-market manufacturer of industrial and commercial components has a clear niche of producing custom products and filling smaller-than-average order quantities compared to major industry competitors. The company traditionally went to market through distributors with direct sales efforts and printed catalogs, and its digital presence consisted of an underleveraged website.
The company had been experience modest growth but was experiencing increased competition and needed to increase market reach efficiently.
Our initial research discovered the following:
Based on our findings, we created a comprehensive strategy that included:
A new CEO was hired to grow the company with a focus on organic growth, as there had been multiple acquisitions that had yet to be fully integrated or leveraged. The market was at the tail end of massive consolidation. Unfortunately, this company was a laggard in the market and had significant top- and bottom-line growth expectations.
Our consulting engagement included:
Based on our findings, we created a comprehensive strategy that included:
We combine over three decades of consulting experience for B2B mid-market companies with award-winning execution. With VantagePoint Marketing, you’ll get a strategic consulting partner that’s focused on your business growth. And with an average of 15 years of expertise in their fields, our consultants have the experience to provide company-specific recommedations and execution to help drive real business results. Let us show you how our B2B fractional CMO consulting services can help you unlock untapped opportunities, align your sales and marketing teams, and achieve your growth goals.
Get in touch with Henry Pellerin, our CEO, and learn how VantagePoint’s B2B consulting expertise can help drive real business growth at your company.
