At VantagePoint Marketing, we’ve worked with dozens of clients in various industries to tackle unique B2B branding challenges. Whether navigating complex M&As, strengthening brands cluttered through growth, introducing new products and services, or refreshing tired brands, we have the experience to help with your B2B brand strategy and positioning.
We’ve created rigorous processes for the various stages of branding, including our proprietary FasTrak exploration process, our 7-step naming process and our logo development and review process. With an integrated team of strategists and creatives, we apply our various disciplines to create brands that are differentiated.
At VantagePoint Marketing, we’re constantly exploring the way brand identity and positioning is approached in consumer and B2B markets. We research what resonates and what doesn’t, and we apply the resulting knowledge to our client work.
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