Did you know that 75% of B2B buyers use social media to make purchasing decisions? If you’re not using social media — or are using a social media strategy that’s poorly designed — that’s a HUGE missed opportunity.
Download our free report to be sure you’re on the right track. “7 Reasons Your Social Media Strategy is Costing Your Business Customers, Talent & Money” will help you avoid common mistakes and see why the right B2B social media strategy matters critically to the health of your company.
Our social media marketing packages for B2B companies are strategic and turnkey, and can include social media setup, content strategy and creation, daily social monitoring, editorial calendar development, writing and posting, reporting and analytics, and social media graphic design support.
VantagePoint social media packages are a collection of strategies and tactics that we’ll help craft to fit your company’s needs. They can include things like social media strategy, posting calendars, post content, reports and analysis, graphic design support, custom content, video and motion graphics, and social listening.
Social media is no longer a luxury, or just something consumer brands do. In fact, 75% of B2B buyers use social media to make purchasing decisions, 46% of corporate recruiters use it to recruit employees, and 76% of companies use it as a primary brand promotion tool. You risk losing out to your competition for customers and employees if you neglect B2B social media marketing.
Launching a new social channel is an important undertaking that includes writing bios and establishing a presence that reflects your brand’s attributes. It takes about 1-2 months of background work as well as consistent posting before we consider a channel fully launched. Once that’s done, we make recommendations for increasing your follower audience that includes both organic and paid tactics.
Of course! Even if we’re not providing any other digital marketing services for you, we can provide a turnkey social media presence for you that you never have to worry about. Many clients look to us to be their outsourced “social media department.”
Consistent, quality posts that speak to what your customers want to see show that you’re listening. And responding quickly to customers and prospects on social media shows that you’re engaged with your followers. Customers trust brands that demonstrate they are in touch with their audiences.
Each company is different; at VantagePoint, we leverage our data to understand where each client’s audience is and what they’ll best respond to. However, we’ve had a great deal of success with LinkedIn for B2B audiences. In addition to LinkedIn, we provide Instagram management packages, Facebook management packages, Twitter management services, and have found that even TikTok can be effective.
Of course! With the right metrics and KPIs, finding ROI for B2B social media is possible. Things like complex sales channels and long sales cycles make this task more difficult, but starting with the right measurements and leveraging insights to know what KPIs lead to leads and sales for your organization is critical.
We would say BOTH — social media marketing is an important part of the digital marketing puzzle. While occasionally a company can get results from just a single component of digital marketing, such as email, or PPC, we’ve found that a well-rounded, integrated digital marketing strategy that includes social media marketing is critical.
Studies have shown that more than three-quarters of B2B buyers use social media to inform their purchasing decisions. That statistic alone should be enough to invest in B2B social media marketing! Companies are also using social media marketing for recruiting in a tight labor market. And there’s the simple fact of competition: no one wants to be absent in a space where their competitors are. (If your competitors AREN’T doing social media marketing? All the more reason to jump in and own the space!)
“Social media management” refers to the entire social media process. This includes creating editorial calendars, drafting posting schedules, monitoring channels for comments or mentions, and making active recommendations based on data to continue to grow your social presence. We manage everything with as much input from you as you want to help simplify the social management process.
B2B decision makers value straightforward communication driven by data. But at the end of the day, B2B decision makers are still just people, with the same emotions and thought processes as consumers. That’s why our social content strives to deliver effective communication in a way that is still attention grabbing, all under the umbrella of your brand voice and tone.
While much of social media marketing is “free,” the algorithms used by most of the major platforms often mean that even your most dedicated followers may not see your posts. So using platforms to “boost” or “sponsor” your posts can be a valuable tactic. And it’s also possible to buy ad space in the various social media channels, with very specific and narrow targeting.
The best social programs share valuable content with your audience, utilizing insights to understand what information they want and need. We’re specialists at creating engaging content that gets — and keeps — attention, promotes sharing, and builds your brands. Whether infographics, videos, white papers, animations, articles, blog posts, testimonials, or case studies — we can help with B2B content marketing that supports your social media.
“VantagePoint has managed social media for multiple brands at Diversified Medical Healthcare. Within just a couple of months of working with them, our overall engagement rose by 18%. Communicating to our target audiences with expert-level knowledge of our industry, the VantagePoint team has helped us to exceed our social media goals.”
We focus on insights that lead to results. As a B2B social media agency with nearly 15 years of social media experience, we craft our strategies, tactics, and measurements to ensure tangible impact for our clients.
We want to help provide your company with the best social media package to grow your online presence and provide the information your audiences are looking for.
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