B2B Marketing Services | VantagePoint


B2B marketing services to help solve your challenges.

We are an agency made up of B2B marketing experts, working together to achieve our clients' marketing goals.

No B2B marketing journey is the same

That’s why, at VantagePoint Marketing, we navigate each opportunity based on your unique marketing landscape, drawing from our wide range of services and our nearly 30 years of experience. Think of us as “integrated specialists,” with experts in a variety of marketing disciplines, all working together to achieve goals by prioritizing the best ideas. Below are our featured services, but they only scratch the surface of the B2B marketing strategies and tactics we’ve deployed. Click through to learn more.

Why VantagePoint Marketing?

Our goal is to guide your B2B marketing efforts using insight and ideas to achieve powerful business impact. What does that mean for you?

Gain more insight

We’re exclusively B2B, and well-versed in simplifying the complex — from sales channels to customer journeys to product messaging. We are perspective-seekers, to help each client to find the best VantagePoint. We undertake a strategic assessment of your needs and craft a custom plan that will provide you with the best results.

Get better ideas

We’re strategically creative, and not just creative for creativity’s sake — everything we do is designed to achieve a goal. And we’re integrated specialists, where each discipline brings the best ideas to bear on a particular problem, and we assemble them in a cohesive, creatively driven whole.

Experience real impact

We’re purposefully driven to provide long-term ROI for you, and that guides all of our recommendations. We want to be long-term partners, and we do everything we can to make successful marketing easier, not harder. Above all, we’re monitoring carefully to be sure you’re getting real business results.


“We are in the 20th year of our relationship with VantagePoint. I truly view them as an extension of our marketing department. We have found them to be incredibly resourceful and proactive, providing us with a wide range of marketing and advertising services we need to build our leadership position. In addition to their competencies across several disciplines, I appreciate the passion their team has for impacting our business. They are a true partner to us.”
Eva-Marie Fox
Vice President, Marketing
“VantagePoint Marketing has been our B2B marketing provider for over 3 years and have become an integral part of LTI. Their creative work is excellent, and since utilizing VP’s public relations services, LTI is now providing our industry’s most interesting and educational written content. ”
Mike Purcell
Vice President, Sales & Marketing
“It has been a pleasure doing business with VantagePoint! We are so pleased with the results of our brand launch. The VP team is flexible, responsive and provides excellent creativity!”
Holly Olive
Chief Operating Officer
“VantagePoint is committed to knowing our business, continuously takes the time to understand our business model and has implemented digital strategies and tactics that align with all of our objectives. The VantagePoint team is a great asset to Nason, and we have relied on them to be our marketing department.”
Danny Dehler
Director of Sales and Marketing
Refrigerated Foodservice Group
“The team at VantagePoint was instrumental in taking us through a brand strategy process to create new brand positionings for two product brands and one corporate brand; and they developed new visual identities for all three brands. Their industry knowledge of foodservice equipment was key to our timeline and execution since there was no learning curve. VantagePoint was always friendly, always responsive, and a valued partner to our business.”
Caitlin Rodgers
Marketing Consultant