Affordable SEO packages for B2B websites

To kick things off and be sure we’re providing the best value for your investment, VantagePoint will start with an onboarding questionnaire to gather foundational background information. The survey includes questions like:
• What platform/CMS does your website operate on (WordPress, etc.)?
• What URL, username and password can we use to login to the backend of your website?
• What is your Google Analytics admin account username and password?
• What are your primary goals for improving SEO (product sales, more leads, increased web traffic, etc.)?
• In an ideal world, what keywords would you be ranking highly for?

Once you’ve completed the questionnaire, you’ll have access to your own performance dashboard and our team will begin “Month Zero” efforts within 7 business days.

During Month Zero, we perform your onsite SEO audit, analysis and research, competitive research, plus initial content topic research and link building prospecting. It’s literally a research and strategy month, meaning you probably won’t see much in the way of improved search results, or new content, during this month. After this initial 30 days, however, you can expect to see full deliverables every month.

It’s important to remember that SEO isn’t an “instant results” marketing tactic, but instead is a long-term play that offers greater ROI in the long run than virtually any other marketing tactic – and unlike other avenues like advertising, it continues paying dividends even if you stop ongoing investment. (If a company promises you instant results, run away as fast as you can! Promises like this are most likely because they are undertaking “black hat” tactics that will ultimately harm your site and can result in it being blacklisted, causing often-irreparable search rankings and visibility damage.)

It often takes several weeks for website updates to be “crawled” and indexed by the search engine bots. And then, it can take additional weeks for those improvements to be reflected in stronger organic search standings on sites like Google. Typically, that translates to about a 2-month delay in improved search results, meaning that in the third full month of the partnership, you’ll start to see the fruits of the improvements made during the first month.

If you’re looking for more immediate results, ask us about pay-per-click (PPC) campaigns! These can be a great supplement to a long-term SEO strategy.

Since we’re offering a quality and transparent service that’s able to provide visible ROI, we believe it’s unnecessary to lock our clients into long-term contracts.

However, since SEO efforts require so much of the “heavy lifting” to take place in the first few months of the partnership, and since it takes a few months to see tangible fruits of those efforts, we do require an initial contract term of 6 months. After that, you can cancel any time, with a 60-day notice.

Full-service B2B on-page SEO includes:
• Initial onboarding efforts like a site audit and keyword targeting/strategy development
• On-page code optimization
• Perpetual keyword research and optimization
• Ongoing technical reviews
• Addressing of new issues that surface
• Full technical on-page SEO

You can expect VantagePoint to handle the following technical on-page SEO items under the scope of your partnership with us:
• Title tag optimizations
• Meta tag optimizations
• Image compression and alt tag optimizations
• Website loading speed optimizations
• Google Tag Manager implementation and optimizations
• Body content SEO optimizations
• Publishing of content updated/created for SEO purposes
• Schema markup implementation
• Page URL optimizations and URL redirects
• Sitemap creation and optimization

The nuances of your particular website will determine how we approach keyphrase strategy, research and implementation. Our on-page efforts will primarily focus on the pages that offer the highest organic search visibility potential, such as the home page, product or service category page, and product or service sub-category pages. For large e-commerce sites, it’s important to know that individual product pages (except those with unusually high volume potential) are generally not well-suited to effective SEO efforts. The ranking of those product pages will, however, benefit from the improvements made elsewhere on the site, due to shared domain authority, strategic internal linking, etc.

While VantagePoint provides a complete range of website services, our SEO packages do not include any of the following services:
• Custom graphic design
• Coding and/or scripting not included in the list above
• CMS theme development
• CMS plugin compatibility troubleshooting
If you have need of any of these services, contact us and we’ll be glad to discuss your needs with you.

A link building achievement is the acquisition of a new, relevant backlink to your website. These quality links show Google and other search engines that your site contains valuable information that other sites find useful; as a result, the page rankings for your site will very likely improve.

It’s important to note that, unlike some other SEO “experts,” we never pursue grey- or black-hat backlink resources or schemes that can negatively impact your site’s ability to rank.

To find relevant opportunities we research high domain authority, high relevance sites in your space. Once these are identified, we reach out to a contact at that site to gauge their interest in either sharing a link on their website to yours (to relevant content, typically a blog post or article) or if there’s interest in hosting a guest blog that will ultimately link back to your site.

This is a profile that appears when individuals find you on Google Search or Maps, which highlights essential information about your business. Chances are your business already has a Google My Business profile with information automatically populated by Google, but claiming and customizing that profile can have a significant impact on the perception on your brand and improve organic traffic to your website.