As the foodservice market grows, but real estate availability does not, major chains are looking to do more with what they have. This means shifting their focus from new locations to renovations.
Along with made-over facilities often comes a made-over menu. Dunkin’ Donuts is in the throes of a major renovation effort and they’ve also reworked their menu with the introduction of a chicken sandwich and — wait for it — a sausage donut sandwich, in some markets.
Foodservice equipment manufacturers still have lots of opportunities to sell their products, but as major chains’ mindsets shift, so too should the manufacturers’ sales and marketing approach. Here are a few things to keep in mind in order to align with this if-it-ain’t-broke trend:
Trends in the foodservice space come and go. But this is one that is here to stay.
Hear more from restaurant experts about how sizing equipment to fit existing spaces is an absolute MUST. And let us know in the comments other ways you think equipment manufacturers can succeed by accommodating and supporting renovations.
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