Why video is the must-have marketing essential - VantagePoint

Why video is the must-have marketing essential


I don’t think anyone would disagree that we’re now in the day and age when people read less and watch more. And while your traditional marketing campaigns probably contain some well-rounded collateral, brochures, print and digital media, it would be a huge miss to exclude videos from your next annual marcomm plan — if they’re not there already. In fact, this handy article and infographic from HubSpot.com illustrates YouTube’s report that mobile video consumption rises 100% every year. Every. Year.

This digital trend is no longer “up-and-coming.” It’s here, and you’re either on that boat or watching it sail away from shore without you. But this isn’t an “out-with-the-old and in-with-the-new” type of situation. I’m talking about seamlessly integrating video — and well executed videos — into your ongoing initiatives and content marketing.

In fact, 65% of U.S. marketers plan to increase their mobile ad budgets to account for video, with 96% of B2B organizations already using video in some capacity in their marketing campaigns.

Not sure you’re ready to take the leap? Here are a few more statistics to help you jump on board:

  • Your consumers are already digesting videos, so why not yours? 90% of users say they find product videos helpful in the decision-making process.
  • Even the C-suite level users tune in, with an average of 75% of executives watching work-related videos on business websites at least once a week.
  • Retention and awareness are much higher with video content versus traditional media — 80% of users recall a video ad they view in the past 30 days.
  • How about some ROI for you? That 96% of B2B organizations mentioned above? Yeah, 73% of them report positive results to their ROI. Users who find businesses’ video content enjoyable actually raise their purchase intent by 97% and brand association by 139%. Triple digits. Can’t argue with that.

The numbers are clear: if videos aren’t part of your strategy yet, there’s no time to waste! And if Dr. James McQuivey’s estimate that one minute of video is equal to 1.8 million words, we recommend putting your money where your mouth is — and let your videos do the talking!

Want to get those juices flowing? Click here to watch some awesome video marketing & advertising campaigns to spark some ideas!