As an Ohio native with friends and family spread across the state, you best believe that my social media feeds were overflowing with celebration when the Cleveland Cavaliers became NBA champs for the first time in their 46-year history this past weekend.
And then the very next day, social media was flooded with social shares of Nike’s “Worth the Wait” commercial, featuring in-awe Cavs fans in the final game moments.
I’ll admit that I didn’t really care about the Cavs’ win (sorry, LeBron!), but as a marketer, I couldn’t help but be impressed with the investment and risk that Nike took (and undoubtedly the last-minute editing led by their agency, Wieden+Kennedy Portland) to have that ad ready to go.
So, why am I writing about this on a B2B marketing blog? While it’s unlikely we’re advertising to the masses with messaging relevant to the country’s biggest events, I do think there’s a thing or two we can learn from Nike’s latest spot.
Hats off to Nike and Wieden+Kennedy Portland. Judging by my news feed, Cleveland approves.