VantagePoint Promotes Dave McQuaid to Chief Operating Officer - VantagePoint

VantagePoint Promotes Dave McQuaid to Chief Operating Officer

Greenville, SC – May 14, 2024 – VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has promoted Dave McQuaid to chief operating officer (COO).

In his expanded senior leadership role, McQuaid will oversee operational efficiency across VantagePoint, leading the creative, digital and account service teams as they produce award-winning work and provide exceptional service for VantagePoint’s national and global clients.

Henry Pellerin, president and CEO of VantagePoint Marketing, said, “In an industry often characterized by silos and conflicts between creative and client services, VantagePoint stands as a unique agency. Dave’s understanding of this relationship, coupled with his demonstrated leadership over the past two decades, makes him the ideal candidate for the role.”

With a career spanning more than three decades, McQuaid has been an integral part of the marketing landscape since 1989. He joined VantagePoint 19 years ago as creative director and steadily advanced through the ranks to vice president of digital and creative before assuming his recent role as COO.

McQuaid’s history of operational excellence within agency settings positions him to make a substantial and transformative contribution to the business. In 2018, for example, he received the Silver Medal Award by the American Advertising Federation for outstanding contributions to the Greenville advertising community.

In response to his appointment, McQuaid said, “I am honored to take on the role of chief operating officer at VantagePoint. This agency has been my home for many years, and I look forward to leading our talented teams and contributing to our ongoing success.”

About VantagePoint Marketing
VantagePoint Marketing is a nationally recognized business-to-business marketing agency. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s B2B Top Shops and holds an outstanding Net Promoter Score of 96 for best-in-class customer satisfaction. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital, and public relations and is a 10-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award. For more information, visit