VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently hired Sydney Farthing as social media coordinator.
In this role, Farthing will work closely with the company’s public relations team, managing social media content across multiple clients. She will also assist with recommendations for strategy adjustments as needed to ensure appropriate performance and adherence to best practices.
A 2017 graduate of Clemson University, Farthing has been helping companies grow their social media presence since 2016. In her most recent role with VisitClemson, she managed the brand’s online presence, including social channels, blog and website.
“The need for digital marketing is only growing, and B2B brands are recognizing the importance of social media,” said Henry Pellerin, VantagePoint president and CEO. “As we continue to lead our clients in that space, we’re excited to have Sydney on board to lend her expertise.”
About VantagePoint Marketing
VantagePoint Marketing is a nationally recognized business-to-business marketing agency. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s B2B Top Shops, is a 10-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award and recently earned a Net Promoter Score of 92. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.