Research Roundup: 5 Must-Reads for B2B Content Marketing

By the time you finish reading this sentence, a new finding about content marketing or social media will be published.

Okay, that might be a slight exaggeration, but with these disciplines constantly evolving, today’s marketers have a lot to keep up with to stay in the know on the latest data trends.

If you’re struggling to keep up, we’ve compiled a list of five articles that discuss B2B social media and content marketing research and highlighted a beneficial insight from each.

While we may not be able to completely eliminate the ever-growing list of articles to read, this should give you a place to start. You’re welcome. 🙂

The Future of Public Relations: Trends, Skills, PR vs. Marketing
Source: MarketingProfs

Surveyed public relations professionals said the most important skills for future growth are strategic planning (89% cite it as important), written communications (86%), social media (84%), multimedia content development (82%) and verbal communications (80%).

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]
Source: Content Marketing Institute

Original research ranks as far more influential than many other types of content, including product-focused tactics such as product reviews, demos and third-party reviews.

The Impact of Social Among B2B Buyers
Source: Global Web Index

A company’s social profile is an important influencer when businesses are purchasing products/services, and this audience of B2B buyers is 70% more likely to be following business people on social media.

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable
Source: Content Marketing Institute

Marketers must have numerous structures to effectively manage content as an asset, such as customer personas, customer journey maps and structured content. However, according to the Content Marketing Institute Content Management & Strategy Survey, less than half of respondents have many of these structures.

16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic]
Source: HubSpot/Vidyard

Websites and social are the most popular video distribution channels, and the four most common videos are explainers, product demos, how-tos and testimonials.