Let’s start with the premise that engaging visual content is crucial for success in today’s social media landscape. A quick Google search — or even a scan of your own Facebook or Instagram feed — will quickly let you know how dominant photos and especially videos are.
In fact, a staggering 100 million hours of video is viewed daily on Facebook, a number that’ll be on the rise this year.
Keeping a steady pipeline of good visual content is either A) really challenging or B) really expensive — or both. Unless you’re lucky enough to have a team of graphic designers, photographers and videographers ready to spring at a moment’s notice, you’re likely working with a limited amount of visual content to fuel your social presence. Finding ways to reuse and refresh that content to make it engaging is paramount.
Fortunately, there are some simple-to-use tools that can make that job a lot easier, and you can use them all from the comfort of your phone.
Below is a list of the top apps for creating engaging photos, making your own meme-style graphics and even turning still images into short looping videos. Most of these are free or inexpensive to download, but note that some of them do require a subscription in order to access the best tools or rid your content of the pesky brand watermark in the corner.
Photo enhancing apps:
Video enhancing apps:
What other tools have you found for easily creating engaging visual content for social media? Let us know your favorites in the comments below.