B2B Marketing Influencers You Should Follow | VantagePoint Blog

7 B2B marketing influencers you should be following on Twitter [#MPB2B edition]

B2B marketing influencers

Recently, I — and about 1,000 of my fellow B2B marketers — traveled to Washington, D.C., for the 2019 MarketingProfs B2B Forum. Over 48 hours, we networked, discussed challenges and opportunities for our industries and learned from industry experts across a variety of disciplines.

I not only took away actionable insights, copies of presentations and some new LinkedIn connections, but I also added some of the session speakers to my Twitter roster.

Whether they’re sharing original content or curating posts from around the Twitterverse, here are seven B2B marketing influencers I recommend following on Twitter, including a sample tweet and what they spoke about at #MPB2B.

Michael Brenner, CEO, Marketing Insider Group and author of Mean People Suck

Brenner’s presentation was on content marketing as the future of B2B and tips on how to be successful.


Heidi Cohen, chief content officer – Heidi Cohen’s Actionable Marketing Guide

Cohen spoke on marketing ROI and how to stop justifying your job, build business value and grow your budget.


Jon Miller, co-founder and CEO, Engagio

Miller’s #MPB2B presentation was on ABM (Account Based Marketing) and insights and best practices for 2020.


Lee Odden, CEO, TopRank Marketing

In “Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body,” Odden compares content marketing to a fitness regime with tips on how to get it into shape.


B2B marketing influencers

Mark Schaefer, speaker and author, including his most recent book, Marketing Rebellion

Shaefer’s presentation, “Marketing Reimagined: Reaching the Unreachable Customer,” looks at the shift of marketing moving away from the marketer and how we can best operate in this new environment.


Tamsen Webster, founder and CEO, Find the Red Thread

Webster presented ideas on how to get the “green light” and build content that makes people say yes.


Tim Williams, CEO, Onalytica

Williams covered influencer marketing and how to increase brand awareness, credibility and trust by working with B2B influencers.

Are there other B2B marketing influencers you would recommend following on Twitter? Let us know in the comments. And if you’re not following VantagePoint already, you can easily change that! www.twitter.com/vantage_point