4 last-minute tips to nail The NAFEM Show

Though the major planning and prep work is behind you, it’s not too late to boost your NAFEM Show experience a bit more with a few last-minute tweaks. Check out these suggestions for using your booth, the show floor, social media and more to make the most of your trade show investment.

• A social media presence tied to NAFEM (and other trade shows) can be a valuable way to support and extend your messaging beyond the walls of your booth. To make the most of it, ask yourself these 3 questions.
• While you’re there, use the trade show floor as a golden opportunity for some competitor reconnaissance. Here are 4 steps to surveying the scene and walking away with ideas for positioning yourself above the field.
• At a bustling trade show, it can be a challenge just to get potential customers’ attention. Here are 6 ideas to increase engagement and walk away with more badge scans.
• And now that you’ve racked up those leads, make the most of them. 80% of leads gathered at a show are not followed up on, according to industry research. Don’t let potential customers fall through the cracks.