Though the major planning and prep work is behind you, it’s not too late to boost your NAFEM Show experience a bit more with a few last-minute tweaks. Check out these suggestions for using your booth, the show floor, social media and more to make the most of your trade show investment.
A social media presence tied to NAFEM (and other trade shows) can be a valuable way to support and extend your messaging beyond the walls of your booth. To make the most of it, ask yourself these 3 questions.
While you’re there, use the trade show floor as a golden opportunity for some competitor reconnaissance. Here are 4 steps to surveying the scene and walking away with ideas for positioning yourself above the field.
At a bustling trade show, it can be a challenge just to get potential customers’ attention. Here are 6 ideas to increase engagement and walk away with more badge scans.
And now that you’ve racked up those leads, make the most of them. 80% of leads gathered at a show are not followed up on, according to industry research. Don’t let potential customers fall through the cracks.
Improve your B2B marketing
Is your B2B marketing as effective as it could be? For nearly 30 years, we’ve helped B2B companies increase sales, reach more customers, grow their digital marketing and improve their social media presence. How can we help you?