13 Reasons Why Your Business Needs SEO - VantagePoint

13 Reasons Why Your Business Needs SEO

13 Reasons Why Your Business Needs SEOIf you’re not currently prioritizing search engine optimization (SEO) for your website, your business is missing out on more than you realize. You already know SEO can help potential customers who are ready to buy right now find your website, but it can do so much more.

Still on the fence? Here are 13 reasons why your business needs SEO.


1. Gives you a foothold in the dominant B2B revenue stream

45% of B2B revenue came from digital channels in 2023

Although the internet isn’t the only player in the game, it’s the one with the biggest pile of chips. 45% of B2B revenue came from digital channels in 2023, and digital channels will generate an estimated 56% of B2B revenue by 2025.

The majority of B2B buyers are choosing digital as the place to find solutions to their problems at an increasing rate. Organic search is outpacing growth from other channels, pushing B2B companies to generate twice as much revenue than from any other channel. SEO offers an opportunity to tap into this massive revenue stream.

2. Builds authority and trust

One of the main reasons why your business needs SEO is to increase authority. When your website provides good user experience and valuable content for your visitors, they visit longer and more often. Other websites start to link to yours, too. If these websites also have good authority ratings, their links can help increase your rating. This helps your website develop a reputation as a resource that buyers can trust. Maintaining a regular content publishing schedule can also help build confidence. Buyers can see your dedication to building your resources, encouraging them to feel confident in the information you provide.

3. Promotes brand awareness

Buyers need to know your company exists before they can decide to buy your solutions. Increased authority helps your website improve its ranking on Search Engine Results Pages (SERPs), making it more likely to be seen by your potential buyers. Developing rich content built on the needs of your target industry gives you more opportunities for customers to come across your offerings.

4. Helps you stay competitive

You may not have been engaging in SEO, but that doesn’t mean your competitors haven’t. Optimizing your website will help potential customers find and consider your solutions instead of just going with a competitor who has better visibility. Your competitive analysis can also reveal ranking opportunities your competitors haven’t pursued, allowing you to gain more market share or see areas they have spent resources on that haven’t given much of a return, so you can choose a better avenue for your spending.

Buyers need to know your company exists before they can decide to buy your solutions

5. Delivers a better user experience

From the minute a visitor clicks on your website, you’re making an impression on them, making this an important reason why your business needs SEO. They may not pay specific attention to it, but technical considerations, such as the website design, ease of navigation, how long pages take to load and how well pages display on different devices, will affect their opinion of your business. Other factors that can affect their experience are if your pages have an excessive amount of advertising on them, and whether your website is secure. Optimizing for search engines involves examining factors that your website visitors encounter and making sure they provide a smooth and seamless user experience.

6. Helps you see through your buyers’ eyes

Good SEO goes beyond simply trying to sell products and focuses on delivering what your potential customers really want. This means spending time diving deep into your target industry, talking to your customers, and considering their needs. It involves analyzing their search queries and using them to find their true intentions. And because SEO involves learning effective language that speaks directly to your customers’ pain points, it can help your business in other ways, too. You can stay better in tune with your target audience, evolving as they evolve and learning about new challenges as they come up.

7. Boosts user engagement

An important part of SEO is creating high-quality content that engages your target audience. It’s good to be creative. Users take in information in different ways, so offering a mix of media, such as blog posts, infographics, videos and case studies, can attract a wider range of visitors and keep their attention. High-quality content also attracts attention from other websites in your industry, earning backlinks for your content. This engagement helps boost your ranking in SERPs, but it also provides another track for industry visitors to find your website.

8. Helps you understand buyer behavior

Why your business needs SEO involves analyzing how visitors interact with your website, giving you important data, such as bounce rates, click-through rates and time spent on your website pages. You can follow your buyers’ journey through your content, seeing where they spent the most time and where they tend to lose interest. This all-important data can show you what factors matter most in their decision-making process and which factors can be de-prioritized or dropped completely. This information is marketing gold that you can use to help refine your messaging across all of your marketing platforms, helping you reach more customers and make the most of your advertising dollars across the board.

9. Keeps you on top of trends and evolving technology

The world around us is constantly evolving, and what helps you reach customers today may not work tomorrow. By its very nature, SEO demands your company make micro adjustments to its approach on a regular basis, with some big leaps on occasion. One example of when this happened in the past was when mobile devices started to gain in popularity for web searches. Websites that did not adapt their designs to be mobile-friendly started to be penalized. Companies that practiced SEO stayed on the forefront, quickly making the change. Likewise, following SEO best practices will keep your business ahead of continually changing advances in areas such as artificial intelligence.

10. Is cost-effective

Companies of all sizes and all budgets can benefit from SEO

One of the biggest factors in why your business needs SEO is that rather than tying performance directly with cost, the price of SEO is limited to the cost of production. Once your assets are created, they can continue to produce results as long as they are live on your website. And their ROI will continue to increase over time as they keep on producing results.

And unlike with other forms of advertising, you can create highly targeted content to focus on a specific demographic at no additional cost. High-value content has the potential to give you direct, organic access to whatever audience you choose to target.

How much you invest is also up to you. Companies of all sizes can benefit from SEO because it is scalable. If you have only a modest budget for advertising, you can start with smaller goals and increase your spending as your company earns more profit. Companies with larger budgets can afford a more aggressive approach in order to achieve more challenging goals.

11. Yields long-term results

Billboard, television or Pay-Per-Click (PPC) advertising gives instant — and costly — results the moment you turn it on, but these dramatic results also stop instantly the moment you stop paying the bill. SEO works the opposite way. It takes some time to get up to speed, but once it does, its momentum will keep it moving forward, driving traffic for months, or even years, after your initial investment. If you continue SEO, your results build on each other to boost your exposure even more as you tie in internal links and continue to build your site authority.

12. Produces quantifiable results

Unlike traditional forms of advertising, SEO provides measurable results in the form of specific metrics, such as the number of website visitors, rankings and conversions. You can determine where visitors entered your website, how long they spent on pages and where they left. You can use this data to determine where your SEO strategy is most effective and where it could be improved, helping you continue to improve your results over time.

13. Keeps your business and products relevant

SEO is not a “set it and forget it” strategy, but the time spent on it provides a wide range of benefits that extend beyond generating leads. Another reason why your business needs SEO is that companies that engage in SEO stay on top of the latest trends with their customers, industries, and technology. As new customer behaviors begin to develop, companies that engage in SEO follow their audiences to engage them where they are. And as businesses continue to tailor their messages and offerings based on customer demand, buyers grow more and more reliant on the ease and efficiency of the internet experience and become more likely to conduct more of their buyers’ journey online.

VantagePoint can help

There are many reasons why your business needs SEO, and it doesn’t have to be hard to implement. Partnering with a company such as VantagePoint, with a proven track record of helping B2B businesses like yours optimize their websites and digital presence, makes SEO simple. We have a range of SEO packages available to fit your budget, with a seasoned team of experts who can analyze your web presence, competitors, and industry to find the best opportunities to maximize your ROI.

Contact us today and find out how our experience can make a difference for your company.