How to Use ChatGPT for SEO | VantagePoint Blog

12 Tips on How to Use ChatGPT for SEO

How to use ChatGPT for SEO

Marketing professionals everywhere are talking about AI — and ChatGPT in particular. Some feel it has no place in marketing. Others think it can completely take over their jobs. But it’s really somewhere in between. Think of it more as the Industrial Revolution: not a replacement for humans, but a major boost that can help you get more done, better and with less effort.

What is ChatGPT, exactly?

ChatGPT provides jumping-off points experienced humans can use to create specific marketing tactics.The GPT in ChatGPT stands for “Generative Pre-Trained Transformer.” It’s a deep learning language model that uses natural language processing (NLP) technology to make interactions more responsive with a personal tone similar that makes it similar to conversing with a subject matter expert. And ChatGPT is expert in any subject on the internet.

Not a magic bullet

But while it can be used as a powerful tool, ChatGPT won’t do all of the heavy lifting. Its expertise is limited to information published prior to September 2021, and not everything it says is accurate. It’s a language processor, after all, and because it knows good writing is supported by evidence, it sometimes creates its own data to support its arguments if it can’t find any. This happens often enough that there’s a term for information that ChatGPT makes up, a “hallucination.” And because it takes its information from various places around the internet and doesn’t draw new conclusions, dynamic thought leadership still needs to come from a human source.

Where ChatGPT shines

ChatGPT for SEOChatGPT does its best work with nuts and bolts — instituting frameworks and best practices or giving ideas an experienced human can use as a jumping off point for researching specifics and adding your brand’s attitude and unique voice. ChatGPT is also a great tool for checking your work once you’re done.

Read on for more ideas of how to use ChatGPT for SEO to make your marketing efforts more impactful than ever before.

How to use ChatGPT for SEO — generate keyword ideas

As a master of language, ChatGPT is adept at creating exhaustive lists of keywords around a topic. Because it doesn’t have current data, it can’t tell you the volume of searches or competition for them. But if you run these ideas through a good keyword research tool, you may find some new angles that you wouldn’t have considered otherwise.

How to use ChatGPT for SEO — build topic clusters

Top marketers don’t stop at creating a page per keyword. They build interlinking clusters of content that center around the main keyphrase and give readers more information, increase trust and authority, and demonstrate topic relevance. This not only gives visitors more value but also increases the website’s value in the eyes of search engines. ChatGPT can give you topic ideas during the brainstorming process to help expand your horizons and break you out of a creative rut.

How to use ChatGPT for SEO —  generate content ideas for keywords

Once you know what keywords you want to target, it’s time to decide what content you will create. Because ChatGPT does an excellent job of determining the intent behind search terms, it can be a very handy tool for coming up with ideas for content visitors are looking for.

How to use ChatGPT for SEO — build content outlines

Good writing is built on structure, and ChatGPT is a structure boss. ChatGPT’s outlines follow best practices, making it easy to create well-formatted content.

How to use ChatGPT for SEO — convert data to a reader-friendly format

Today’s website visitors don’t have a lot of time on their hands. They often skim content to see if they can quickly find what they’re looking for. ChatGPT can quickly reformat difficult-to-parse paragraphs into easily scannable tables or bullet points that attract visitors’ attention and make your content less intimidating to read. Keeping your visitors engaged helps them consume more of your content and spend more time on your website. This boosts your website’s relevance in the eyes of the search engines and makes your visitors more likely to convert.

How to use ChatGPT for SEO — build XML sitemaps

Are you familiar with the sitemaps protocol? Do you know the size limits and proper sitemap location? Even if you can answer yes to these questions, you can avoid the hassle of building your XML sitemap by simply asking ChatGPT to do it for you.

How to use ChatGPT for SEO — develop frequently asked questions (FAQs) around a topic

ChatGPT can give ideas of what potential customers may ask, but it can’t tell you what questions are asked most frequently. But if you base your research on the generated ideas, you can remove questions that don’t resonate with your base to create a solid list of questions that will educate visitors and keep them engaged.

How to use ChatGPT for SEO — create meta titles and descriptions

Writing meta titles and descriptions for one webpage isn’t difficult. But when you need to write unique meta tags for a large website, it becomes a time-consuming job that you’d probably prefer to avoid. ChatGPT can be a life-saver when creating meta tags, finishing the task in seconds and allowing you to copy/paste most results.

How to use ChatGPT for SEO — generate schema markup

Schema markup uses tags, or schemas, to define different types of content for search engines. It creates context for search engines so they can improve classification of your content.  This helps them display your content appropriately and provide a better user experience for searchers. Although schemas can be created manually, it can be a time-consuming process. Using ChatGPT to create schemas saves time and improves the consistency and accuracy of the markup.

How to use ChatGPT for SEO — produce regex for performance data analysis

ChatGPT can create regular expressions, or regex for short, in order to isolate desired performance data. These expressions make it easier to keep track of keyword variations for a more comprehensive view of your page’s or website’s performance.

How to use ChatGPT for SEO —  write hreflang attributes

Hypertext REFerence LANGuage attributes, or hreflang attributes for short, are HTML tags that help search engines match international audiences with the appropriate language and regional variations of webpages. ChatGPT can write hreflang attributes to make your international SEO strategy more effective, eliminate problems caused by duplicate content, increase website traffic, and improve you’re your visitors’ experience.

How to use ChatGPT for SEO — use competitors’ XML sitemaps to learn their content strategy

Why reinvent the wheel when your competitors have already done it for you? Sneaking a peak into your competitors’ content marketing strategy can give you valuable insights, including what strategies they’re using, how well they’re executing them,  and how those strategies are working. You can also find out if you’re missing any keyword or content opportunities. With ChatGPT, it’s never been easier to take a look behind the scenes.

Will AI replace SEO?

SEO evolution always prompts businesses to create content-rich websites.No one knows what will happen in the future, but if you consider everything that’s happened in the course of SEO’s evolution, you can see SEO has continually prompted businesses to improve their online presence, developing content-rich websites that offer visitors valuable information to fit their needs. As AI continues to mature, signs indicate this trend will continue.

Instead of being replaced by AI, SEO is adapting to the changing demands. AI acts as an enhancement to SEO, automating repetitive tasks, brainstorming ideas and providing data. But we still need experienced SEO professionals to interpret the data and determine the best course of action from both a search engine’s point of view and a prospective customer’s perspective.

The future of SEO and AI

If there’s one thing that’s certain in SEO tactics, it’s change. SEO has come a long way since the early days, evolving to serve the constantly improving demands of search engines. One of the biggest impacts on SEO is the relatively recent addition of AI-driven algorithms, which can go beyond fixation on keywords to interpret and adapt to the intent and context behind user queries.

And much as the search engines themselves are adapting to the growth and development of AI by learning more about their capabilities and using them to do their job better, so, too, do savvy SEO specialists.

We have a lot more to say about SEO. Check out this post on why an SEO audit is important to get started from the ground up.