Content can be insightful. It can be entertaining. It can be helpful.
But it can also be hard to come up with.
That’s why when you uncover a story or topic that will resonate with and add value to your audience, you want to maximize it as much as possible — particularly in the B2B world where these stories might come less frequently.
Below is an example where one primary story is used create a variety of content pieces — some long, some short, all impactful.
Customer story about operational savings from switching to your equipment
Pieces of content
This list represents just a few of the ways to bring new life to a single topic and extend this content.
How have you used a topic or story to develop multiple pieces of content? Share your ideas in the comments.
And if you need help developing a content marketing strategy, check out this blog post.
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